Leanda Bell
Founder & CEO
Built RLS for business owners like her husband—exceptional at what they do and frustrated by marketing that doesn’t reflect their quality.
Our story
Why We Started RLS
We built the positioning system we wished had existed for our own family business.
From experience, not theory
Excellent businesses deserve to be known for their quality.
My husband built an exceptional painting business. I’m not saying that because I’m married to him—I’m saying it because his customers told us every day. They loved his work, trusted him, and referred him to friends.
But in the neighborhoods where we wanted to build the business, we were invisible. Google ads meant competing against cheaper painters. One-time direct mail created a brief response, then silence. Billboards offered one fleeting impression at an enormous cost.
Everything seemed to make us compete on price instead of quality.
“Excellent businesses don’t fail because they aren’t good enough. The people who could afford them simply may not know they exist.”
That realization became RVA Local Spotlight: not another source of cheap leads or discounts, but a way for exceptional businesses to become familiar, trusted, and top of mind where affluent customers live.
RLS positions you—not as the cheapest option and not as one of many, but as the business in your category.
Family owned & operated
Meet the people behind RLS.
Richard Bell
Co-Founder
A longtime business operator who understands what it takes to build a real reputation, serve customers well, and grow through trust.
Proud member of the Chesterfield Chamber of CommerceLocal ownership · Community commitment · Virginia focused
Category exclusivity
Ready to become the obvious choice?
Let’s see whether your category is available in the neighborhood you want to reach.