What does my placement include?
Advertisement design, printing, postage, and delivery. See For Businesses for the full list.
See For BusinessesQuestions, answered
Frequently Asked Questions
What business owners need to know about monthly advertising with RVA Local Spotlight.
What is a mailing edition?
An edition is a group of neighborhoods that receives your card each month. Choose one edition, several, or all 17.
How many homes receive the card?
43,000+ affluent homes in hand-picked Chesterfield County communities. Choose one edition, several, or all 17.
What exactly is exclusive?
Your category is reserved for you on every RLS card in the editions you select. No competing business in that category appears on those cards. Exclusivity applies to the RLS card and the editions you reserve. Where services overlap, we agree the category with you before your placement is reserved.
How is pricing determined?
Your rate depends on the editions and placement size you choose. Everything is included in one rate. Check category availability and we’ll confirm the rate for your coverage.
See For BusinessesWhat is the minimum term?
Six monthly issues, with twelve recommended. Billing and your six-issue minimum both begin with your first mailed issue, not at signing.
See For BusinessesCan I change my ad between issues?
Discuss planned updates with us before the next issue is prepared. Two rounds of revision are included per issue. We will confirm your artwork deadline with you.
When can my first mailing start?
Your first card mails once every placement in the edition is reserved. Monthly mailings follow. We confirm your first mail date with you in advance. Billing and your term both begin with your first mailed issue, not at signing.
How can I track responses?
RLS does not currently provide response tracking. Advertisers who want to measure response typically use a dedicated phone number or a landing page on their card, and we are glad to design around one.
How do I advertise to affluent neighborhoods in the Richmond area?
RVA Local Spotlight offers monthly direct mail advertising in selected Chesterfield County neighborhoods, including Midlothian, Moseley, and Chester. Start by choosing the areas your business serves and checking whether your category is available.
What is mental real estate in marketing?
Mental real estate describes the place a business holds in a customer’s memory before they need the service. It is often called top of mind awareness. RLS aims to support that recognition through monthly cards in selected neighborhoods, with a consistent local presence.
Which areas does RLS reach?
RLS serves eight advertising areas across Chesterfield County: Midlothian — Swift Creek; Midlothian — Robious; Moseley; Chesterfield — Route 360; Chesdin & The Highlands; Midlothian — Charter Colony; North Chesterfield; Chester. Explore the Communities page to compare advertising areas and neighborhoods.