From inquiry to the mailbox

How Your Monthly Advertising Works

Choose the Chesterfield County neighborhoods that fit your business. RLS handles the ad design, printing, and postage for your monthly card placement.

  1. Tell us where you want to be known.

    Tell us your category and the areas you want to reach.

  2. Confirm availability.

    We confirm your category is open in the areas you want.

  3. Reserve your placement.

    You reserve your placement and sign your agreement.

  4. Approve your advertisement.

    We design your advertisement and send a proof for your approval. Two rounds of revision are included per issue.

  5. Begin your monthly presence.

    Your first card mails once every placement in the edition is reserved. Monthly mailings follow. We’ll confirm your first mail date with you in advance.

A consistent local presence

What monthly repetition is designed to do.

Each mailing gives homeowners another opportunity to see and remember your business.

01–02

Months

Introduction

Your first monthly cards introduce your business in the neighborhoods you’ve selected.

03–06

Months

Repetition

Repeat appearances give homeowners more opportunities to recognize your name.

07–12

Months

Continued presence

A consistent name, message, and design support recall when a need arises.

12+

Months

Long-term visibility

Renewing your placement keeps your business present in the areas you want to serve.

RVA Local Spotlight sample card, front
Front · Select image to view full size
RVA Local Spotlight sample card, back
Back · Select image to view full size

One rate covers your placement, design, printing, postage, and delivery.

See what your placement includes

Billing and your six-issue minimum both begin with your first mailed issue, not at signing.

Response tracking

RLS does not currently provide response tracking. Advertisers who want to measure response typically use a dedicated phone number or a landing page on their card, and we are glad to design around one.

Your next step

Build your position, one month at a time.

We’ll help you choose the coverage that fits the area you serve.

Check category availability