What is mental real estate?
Mental real estate describes the place your business holds in a homeowner’s memory before they need you. The aim is to be among the names a homeowner can readily recall in your category.
It is built through repeated presence. Marketers call this top of mind awareness. Neighborhood Positioning is the RLS approach to supporting it through monthly advertising in selected areas.
Attention is rented. Position is built.
Make your quality easier to recognize.
Your work may already earn referrals from customers who know you. The next question is how to introduce that business to homeowners who haven’t met you yet.
RLS provides a recurring place for your name, services, and message in the neighborhoods you want to serve. It gives your business a consistent local presence alongside other local businesses.
The four principles
1. A clear local presence.
Choose the advertising areas that matter to your business. Keep your name and message consistent across monthly issues.
2. Category exclusivity.
During your agreement, no other advertiser in your agreed category appears on the RLS cards in your selected editions.
3. A printed card at home.
A substantial, full-color card brings your message to the mailbox.
4. Repeated opportunities.
Monthly delivery gives homeowners another chance to notice and remember your business. Recognition is the objective, not a promised number of calls or sales.
How this fits your marketing
Your advertising can serve different goals: introducing a service, promoting an offer, generating inquiries, or keeping your name familiar. RLS focuses on a sustained local presence in selected neighborhoods.
Tell us which areas you serve and what you want homeowners to know about your business. We’ll help you assess whether a monthly placement fits those goals.
Who Neighborhood Positioning is for
RLS is designed for established local businesses that serve homeowners and want their quality to be recognized. That may include home-service companies, builders and remodelers, professional firms, and healthcare practices.
You choose the coverage and available placement that fit your business.
Put your business in the right neighborhoods.
RVA Local Spotlight is a family-owned business based in North Chesterfield, Virginia. Explore our eight advertising areas and ask about your category.
Check category availability